Alcance Media Group
DJ B Cause

DJ B Cause

Unassuming but so deep in knowledge and skills, DJ B Cause is one of my favorite DJs. When I first met B Cause, I walked into Groove Merchant, the legendary Vinyl store he runs with ‘Cool’ Chris Veltri and the infamous (in-famous: that’s when you are more than famous) DJ Vinnie Esparza, and heard an old Blues record being cut up on the spot. The sparse guitar line jumped and froze as the needle was expertly moved forward, then back on the vinyl. It doesn’t happen often, but I was stopped in my tracks and thought “Who is this guy?”

Add a comment

Read more...

DJ Guillermo

DJ Guillermo

San Pancho is lucky to have Long Beach native DJ Guillermo (Jacob Pena) manning the turntables in our lovely city. Among the most creative DJs in the City, Guillermo is adept with Classic Latin, Hip Hop, Funk and Boogie Disco, often finding the improbable song no one plays on an old LP and making it move the crowd. The nights he DJs -Sweater Funkand Colombia! - are some of the hottest in the City.

Add a comment

Read more...

DJ El

DJ El

When it comes to Salsa dance – and I mean to the classic stuff: Guarachas, Mambos, Boogaloos and salsas of the ‘50s through mid ‘70s – nobody beats Colombian transplant Felipe Martinez: DJ El de La Clave. I first noticed El while dancing at the Glass Kat south of Market on a Tuesday night (yes, we have Salsa just about every night of the week in San Pancho). As one song ended, the horns and guitar of Javier Vasquez’s hot “Que tu no me has visto Miguel” (Youtube it) entered, and I looked at my partner and said “Damn! Who is this guy?”.

Add a comment

Read more...

DJ WaltDigz

DJ WaltDigz

Cuban dance music has been setting the world on fire since at least the 1920s. Beginning with Moises Simon’s “El Manisero/the Peanut Vendor” in 1930, dancers in the US, Europe, Asia and Africa have been treated to the sheer bliss of Afro-Cuban musical genius in the form of the Son and Rumba (‘30s) and the Guaracha, Mambo and Cha Cha Cha (‘40s and ‘50s). Since the Cuban embargo of 1962, new Cuban musicians have largely been shut out of the US, while a movement based on Cuban and Pan-Caribbean music led by brilliant Puerto Rican musicians in New York City (Mambo, Boogaloo, Salsa) has had multiple periods of massive popularity down to the present day.

Add a comment

Read more...